Music Has Changed Forever

We all know Dolby and you see their logo in theatres and in movie sound tracks around the globe. Dolby has now gone one step further and now it is available in music. Dolby Atmos is spatial sound and bringing it to online streaming platforms like I-Tunes and Apple was a natural with more to follow very soon.

At Tiger Music Productions we've invested in our future by upgrading both hardware and software. We have been working on Dolby Atmos for months and are excited to say were now ready to master in full Dolby Atmos.

Were working hard on innovation and although we can master from 2- 80 tracks in stereo, Dolby Atmos is the future of music as streaming platforms and networks are now offering it like Amazon Prime & Disney among many. It can be played on phones, , gaming consoles & home theatres, even some vehicles are putting it in already. Listening to a Dolby Atmos track versus a stereo track is significantly different as it is spatial sound. Stereo is 2 channel and only comes from two directions where Dolby Atmos is spatial sound and comes from all directions, front, back side, floor and above giving the listener a fuller experience. It can be listened to on headphones and the difference is something you'll never want to go back to. In newer vehicles with multiple speakers 6/8 it is incredible and in a home theatre with multiple speakers it's phenomenal. This is the way music should sound, full and rich.

Streaming platforms are giving Dolby Atmos mixes special consideration as they stand out from stereo mixes currently and as it progresses it will be the way of the future. In order to mix in Dolby Atmos the stems have to be clean and levelled, from there it's up to our engineers to work with clients to put everything in the right place space y as it's now where you put instrumentals and vocals spatially in an environment. Music production has changed and we're here to make your tracks stand out, way out above the competition. Get in touch with us today and if your tracks are ready we will master your tracks in Dolby Atmos.

We've Gone Global

We love the music business and as an independent label in the North American market we realized that the market on a global scale was underserved for the independent artists out there. We have seen the music business grow and when Covid hit it hit us hard in the industry.

The market and the music industry is growing at a steady pace and as of May 1st, 2023 we took a leap of faith and decided to launch globally. We couldn't be happier with the results and we are now scouting artists from overseas to bring into the market here and strengthen their presence world wide.

We are currently working with artists in (3) countries and we will be expanding as time goes by, we're always looking for collaborators and this move has solidified our presence in new countries & the market.

We do one thing and we do it well, it's called music!! from Mixing/Mastering and Digital Promotion/Distribution to artist management we have the experience and the knowledge of the digital markets to help independent artists brands grow.

You've wrote an amazing song, now what?

Like most writers, musicians and composers will tell you, creating a song is just the start. After that there's recording it in studio quality sound, producing it in the varied formats required for digital streaming, downloading and radio airplay.

Coming from a musicians background and now production and a record label itself I can tell a few things. Many of the people I work with that are very talented in production and composing all say the exact same thing. In this world of digital downloads and streaming to just put your song out there without a plan is like throwing your song in the garbage. There are adds all over social media on how for a fee for a book, course or gimmick there going to get you followers and show you how to make money.

I've checked out many of them in these last months during Covid and I can honestly say, don't waste your money! The only way your going to get your song heard and played repeatedly is to get it out to commercial market radio period... If you new to the business and don't have a budget approach your local radio station that plays your Genre and their program director. price for submission, free. If they like what they hear they'll put it in rotation. Ensure it's studio quality and in radio format.

I think I've seen every possible sales pitch asking for your money with promises of riches for musicians and singers out there in the last (18) months and we'll go through a few of them. (1) Instagram/ Facebook there are so many Instagramer's promising huge audience potential for anywhere from $25 - $150 bucks that's its ridiculous. I have to date to find a single one that actually has the numbers to warrant spending money with them. Check them out, where are they from, how many followers do they have and ask for references. This is an easy one, look at past posts and contact people they say they've ran successful campaigns with.

(2) Twitter, As with Instagram there's an abundance of people with promises and the same result, sorry to burst your bubble here but anyone coming from social media lately is not worth your time. If your really going to give one of these people you've never met, from potentially another country a whirl, do it with Paypal and ask for a guarantee in writing, keep a copy of your messages and if they fail to give the results contact Paypal. Again, keep all the correspondence because Paypal will ask for it and they will refund your money if you can back up your claim.

So as either a seasoned musician or a newbie to the world of music how do you get exposure? Well like I said previously, (1) explore your local radio market, play local gigs and don't loose site of your plan. (2) connect with a reputable music marketing company and be prepared to spend thousands of dollars on P.R. (3) send your music to a major record label and be prepared to wait.. (4) build you circle of people that can actually help you with your career and P.R.

I sincerely hope this article stops you from wasting your money and time with people who are only in it for a quick buck and not for you. I've spent over (35) years in the business, still compose, collaborate with people from many genre's, love music and help many people from those getting started in the business to polished professionals looking to get their music out to the world audience. Check out our corporate services page and send me a message.

By Doug Banks

CEO

Tiger Music Productions Canada